The star on a Tootsie Pop wrapper is a mark that indicates a prize. Tootsie Roll Industries has a longstanding promotion that rewards consumers who find a Tootsie Pop wrapper with a star on it. Those lucky enough to unwrap a pop with a star can send it in to receive a special prize, usually a Tootsie Roll-related product or coupon.
This promotion has been a part of Tootsie Pop’s marketing strategy for many years and is tied to the brand’s nostalgic image. It’s also served as a fun way to engage customers and encourage brand loyalty, transforming the act of enjoying a candy into a chance for a reward.
While the specifics of the prize and terms may vary over the years, the presence of the star wrapper generally signifies an opportunity for consumers to participate in this fun promotional activity. However, it’s always a good idea to check current promotions, as rules and prizes may change.