A star on a Tootsie Pop indicates that the person who unwrapped the candy found one of the rare “Star” wrappers, which means they are considered a winner in the Tootsie Pop promotional campaign. Historically, Tootsie Pop has had various promotions where finding a star wrapper could lead to prizes or rewards, such as Tootsie products or other giveaways.
The star often represents a fun aspect of the brand’s marketing and consumer engagement strategy. While specific promotions can vary, the general excitement surrounding the star wrappers has become a part of Tootsie Pop lore, contributing to the candy’s playful and nostalgic image.
It’s important to note that while the star wrapper may represent a chance to win something, the details of specific promotions can change over time, and you should check the packaging or Tootsie Roll Industries’ official communications for the most current information regarding any promotions or contests.