“First to market” refers to a product or brand that is the first to introduce a new concept or item to the marketplace. In the context of Squishmallows, a popular line of plush toys known for their soft, squishy texture and adorable designs, being “first to market” could imply that a particular Squishmallow or collection was the first of its kind to be released.
For example, if a new character or design is launched before any similar products from competitors, that character could be considered “first to market.” This can create a competitive advantage, as early adopters may be more likely to purchase the product, and it can help establish brand loyalty before other similar products enter the market.
In the collectible toy industry, being first can also generate buzz and excitement among fans, potentially leading to increased sales and a strong following. It’s important to note that the term can also apply to broader strategies in business, where being the first to offer a certain product or innovation can set the tone for market trends and consumer preferences.