What Does Double Feature Mean?
A double feature refers to the practice of screening two films back-to-back during a single movie theater admission. This format has been popular since the early days of cinema and continues to be a staple in many movie-going experiences today.
Origins of the Double Feature
The concept of the double feature emerged in the 1910s and became particularly popular during the 1950s and 1960s. Movie theaters used this strategy to attract larger audiences, especially during times when people sought entertainment options.
Purpose of a Double Feature
- Attracting Audience: By offering two films for the price of one, theaters can draw moviegoers who might not otherwise attend.
- Thematic Pairing: Often, the films in a double feature have thematic, genre, or stylistic similarities, creating a more cohesive viewing experience.
- Increased Showings: The double feature format allows theaters to maximize their schedule and increase the number of movies screened each day.
Examples of Double Features
- Classic Pairings: Popular pairings from the past include films like “Godzilla” and “Frankenstein” or works from famous directors showcased together.
- Modern Trends: Recently, movie chains have used double features to promote blockbusters, where patrons can see the latest release followed by a related or classic film.
Conclusion
In summary, a double feature serves as an entertaining way for audiences to enjoy more than one film in one outing. As cinema continues to evolve, the double feature remains a beloved format that enhances the movie-going experience.