"XO" is a term closely associated with The Weeknd, the Canadian singer, songwriter, and record producer, whose real name is Abel Tesfaye. The meaning of "XO" includes several layers:
Origin and Branding: The Weeknd adopted the "XO" brand early in his career as part of his musical identity. It is also the name of his record label, XO Records, which he co-founded. The branding has helped establish a distinct aesthetic tied to his music and public persona.
Meaning of XO: In popular culture, "XO" is often interpreted to mean "hugs and kisses," symbolizing affection. This interpretation aligns with many of The Weeknd’s themes of love, relationships, and emotional struggles in his music.
Cultural Impact: The "XO" motif has become a significant part of The Weeknd’s branding, appearing on merchandise and in his music videos. His fanbase, known as "XO fans," often embraces this symbolism, creating a sense of community among listeners.
- Song References: The Weeknd often references "XO" in his songs, further embedding the meaning and significance of the term in his overall artistic narrative. It serves as a reminder of love, passion, and the complexities of relationships, which are recurrent themes in his work.
In summary, "XO" represents a blend of personal and professional identity for The Weeknd, encompassing themes of affection and emotional depth while also serving as a key part of his branding and connection with fans.