what does the vanguard motto mean

Vanguard’s motto is "Do Right. By Clients. By Each Other. By Ourselves." This statement reflects the company’s commitment to ethical behavior, responsibility, and a client-focused approach in all aspects of its operations.

Here’s a breakdown of each component of the motto:

  1. Do Right: This emphasizes the importance of integrity and ethical decision-making. Vanguard aims to act in a way that is morally right and just, suggesting a strong emphasis on corporate responsibility and accountability.

  2. By Clients: This part highlights Vanguard’s commitment to putting clients first. It implies a deep dedication to understanding clients’ needs, interests, and goals. The focus is on providing services and products that genuinely benefit clients, fostering trust and long-term relationships.

  3. By Each Other: This emphasizes the importance of teamwork, respect, and support among employees. It indicates that Vanguard aims to cultivate a collaborative and inclusive workplace, where employees treat one another with respect and kindness, fostering a positive work environment.

  4. By Ourselves: This final element reflects individual accountability and self-reflection within the organization. It speaks to the necessity for personal integrity and the importance of holding oneself to high professional standards.

Overall, the motto encapsulates Vanguard’s values and guiding principles, creating a culture that prioritizes ethical behavior and responsibility both internally and in interactions with clients. This approach is intended to foster trust and loyalty, ultimately contributing to the company’s long-term success.

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