Understanding “Not From Concentrate” in Juice
When you come across the term “not from concentrate” on juice packaging, it signifies the method by which the juice has been processed. Here’s a breakdown of its meaning and implications.
Definition
Juice that is labeled as “not from concentrate” means it is made directly from freshly squeezed fruit juice without undergoing the concentration process. In contrast to concentrated juices, which are made by extracting the water from the juice to create a denser product that can be stored more easily, not-from-concentrate juices retain more of the fresh fruit’s original characteristics.
Production Process
- Fresh Fruit Squeezing: For not from concentrate juice, the fruit is squeezed to extract the juice.
- Minimal Processing: This juice undergoes minimal processing by only pasteurization to eliminate pathogens, which helps it maintain its flavor and nutritional value.
- Shorter Shelf Life: Due to its minimal processing, not from concentrate juices typically have a shorter shelf life compared to concentrated juices.
Flavor and Nutritional Value
- Taste: Juices that are not from concentrate often offer a fresher, more vibrant flavor because they are more closely resembling the raw fruit.
- Nutrients: These juices may have a higher nutritional content, preserving some vitamins and minerals that can be lost during concentration processes.
Labeling and Consumer Choices
When choosing between from-concentrate and not from concentrate juices, consumers should consider their taste preferences, nutritional goals, and the importance of freshness. Not from concentrate options may come at a higher price point but can provide a more authentic fruit juice experience.
Conclusion
In summary, “not from concentrate” indicates a juice that is produced from fresh-squeezed fruits without the concentration process. This results in a product that is typically fresher in taste and potentially richer in nutrients, making it a preferred choice for many juice consumers.