In text messaging and online communication, “luv” is a colloquial and affectionate way of writing “love.” It is often used among friends, family, or romantic partners to express warmth, care, or endearment in a casual manner. The spelling “luv” conveys a more relaxed tone compared to the standard “love,” and it is commonly seen in informal conversations, social media posts, and messages.
For example, someone might text, “I miss you, luv!” or “Thanks for being there for me, luv!” It can also appear in phrases like “luv ya” or “sending you lots of luv,” further emphasizing a friendly or loving sentiment.