It is not at all unusual for a company to change its business model into one that it hopes will bring in more revenue. But when it’s a business with millions of customers who use the product for free, there will be some negative feedback. This is what Twitter found out when it announced its new “Super Followers” feature that sparked cries of “RIP Twitter” from its users.
Twitter announces “Super Follwers”
Twitter has undergone a real makeover over the past four years or so. It has become a medium used in politics, with tweets of terrible things, leaving the social network in a dilemma.
With a little leeway, it looks like Twitter has decided it needs to move in a new direction. he is now trying to monetize the site, or rather, monetize more.
Twitter’s plan is to double its annual income by 2023. Doubling the money you make in just two years is a pretty ambitious goal. At the forefront of this plan is also to enable users to earn money. Users can designate themselves as “Super Followers” to monetize their tweets, similar to YouTube.
Twitter executives presented the plan on Thursday. Explaining Super Followers, the executives said, “We are rethinking incentives and exploring solutions to provide monetary incentive models to creators and publishers so that they are directly supported by their audiences.
But Twitter has a lot more to its plan. A filing with the Securities and Exchange Commission clarified that the goal is to “double the speed of development by the end of 2023, which means doubling the number of features shipped per employee that directly generate either mDAU (use or monetizable daily active users), or income. . “
The social network has more than a simple goal of doubling income. It also aims to reach at least 315 million in the fourth quarter of 2023. This would represent a compound annual growth rate of around 20% compared to the fourth quarter 2019 growth base of 152 million DAU.
“Healthy Twitter is essential for growth,” the executives said Thursday. “This means making sure that conversations are safe from abuse and harassment and that we are doing everything possible to reduce spam and misleading information.” It looks like Twitter wants to escape the political quagmire it’s been caught in.
With a new “security mode”, Twitter plans to remove user accounts “likely to act in an abusive manner or spam” and will limit the engagement of these accounts. There will also be a new “Auto-block and mute” button. If accounts break the rules, they can be automatically blocked or disabled.
But the plan to provide secure mode and limit abusive and spammy accounts is not what users have noticed. They noticed the Super Follower feature.
Immediately after Twitter’s announcement Thursday, “RIP Twitter” began to be all the rage on the social network. Included in the belief that Super Followers would be the death of Twitter was the comment, “All we wanted was an edit button.”
This shows that Twitter and its users are far apart and that the sweeping changes it is going to make do not bring them together. Twitter executives want more green and think users want some peace. But all users want is a simple edit button.
Read on to learn more about a recent change that Twitter has already made, a change that makes it like other social media sites, to allow ‘tweets to disappear’.
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