A recent lawsuit threat shows just how competitive the mobile apps industry is. With TikTok currently in trouble in the US, TikTok alternative Triller threatened to sue because a report said he didn’t really have the number of downloads he claimed.
Claim Triller Downloads
It’s easy to see why it’s so important for Triller, an alternative to TikTok, to be seen as a major player in the music video industry on social media. TikTok is in grave danger in the United States. The Chinese-owned app was caught copying data. This led Donald Trump to threaten to ban it unless it was sold.
Triller wants to be the successor to TikTok as the main application for creating music video clips and sharing them with social media. He released a statement saying it had been downloaded 250 million and saw a 20-fold increase in the last week of July, amid the controversy.
Apptopia, an app store intelligence company, estimated that downloads were actually 52 million during that time. Sensor Tower was then asked to estimate downloads and came up with an even lower number of 45.6 million.
Threat to trill
This led to Triller issuing a lawsuit threat, simply because it was suggested that the app was not being honest about its actual downloads.
“We would have welcomed Apptopia with open arms if they had just contacted us and helped them figure out our numbers, and now they’ve just been part of our TikTok litigation,” wrote Mike Lu, Managing Director of Triller. TechCrunch.
“We will continue to take action against them for disseminating harmful, false and unknowingly harmful information.”
It refers to a previous lawsuit against ByteDance, the parent company of TikTok. The lawsuit claims to have infringed Triller’s patent for the synchronization of music and video.
Lu also says that Apptopia “has clearly allowed itself to become a pawn of these giant conglomerates, especially ones like TikTok.”
It shows how competitive this company is. Downloads, unique views, and more mean it all for app developers and website curators. Apart from this need to place high on Google and in app stores, numbers, data and analysis are dumped and compared to the competition.
This is something the average user doesn’t realize. Every time your interest is piqued and you download an app, it means a lot more to the company that created it than to you.
TikTok facing a major ban in the United States and other countries has automatically upped the game from its competitors. It’s unclear where the gap is with Triller, an alternative to TikTok and its downloads, but the company must fix this if it is to capitalize on a possible ban on TikTok.
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