We explain how the controversial new functionality works ATT (App Tracking Transparency), or what is the same function of Transparency of application tracking. We also tell you how to configure your devices to prevent apps from tracking you.
With the launch of iOS 14.5, applications can no longer access the IDFA (advertising identifier) of iPhone, iPad or Manzana TV without express permission of the user, thus keeping the data, which you generate in the applications, more private.
Applications use your IDFA to keep track of you through different applications and websites, monitoring your preferences and habits of use of the application and then offer you personalized advertising, among other things.
How to prevent apps from tracking you on your iPhone, iPad, and Apple TV:
This new feature that Manzana to incorporated in iOS 14.5, iPadOS 14.5 Y tvOS 14.5, makes when an application wants to use your IDFA, you will see a pop-up window that will tell you «Do you allow [APP] track your activity through other companies ‘apps and websites?’
When this message appears, you can choose “Ask the application not to track”. This will block the app from all access to your advertising identifier. You can also “Allow” tracking, which makes the information accessible to the application for tracking purposes.
If you don’t want to deal with these pop-ups and want to universally block access to the IDFA, there is a privacy setting that allows you to do so. To do this, do the following:
- Enter the application Settings.
- Access the menu Privacy.
- Click on the option Tracking.
- Deactivate “Allow apps to request to track you”.
Depending on the privacy settings above, this switch may already be disabled on your device. If this is not the case and you deactivate that option, you will ensure that you do not see pop-ups requesting the tracking again and the applications will not be able to access your IDFA.
Developers are now required to adhere to the privacy rules of Manzana, so if you do not have the option disabled, you may get a large flood of application pop-ups that require that tracking for personalized advertising purposes.
Activate app tracking on iOS:
If you decide to activate tracking, on the IOS Tracking will appear Applications to which you have given permission. From there you can activate and deactivate the tracking of the apps that you consider necessary.
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