Instagram makes it easier for people to send direct messages from their browser. The company announced on Friday that it is expanding access to MDs on the web to everyone around the world. Deployment begins today at 10:00 am ET.
Instagram has been testing Web DMs with a small group of users since January, and the experience does not change with the larger deployment. Since the start of this test, Instagram has made small updates to more closely imitate the DM on the application, such as the inclusion of the emoji keyboard and the addition of a gallery view to photos and videos.
Web DMs are especially handy for people who use Instagram all the time, such as journalists, influencers, and social media managers. It’s the easiest way to communicate privately on the platform, especially if someone is trying to respond to hundreds of messages a day. Even for unsophisticated users, typing on a laptop keyboard is easier than typing on their phone screen, so they may be more likely to chat on Instagram DM if they can access their inbox. via a browser.
Bringing MDs to the Web fits the broader vision of Facebook CEO Mark Zuckerberg for the future of the business. Zuckerberg Told The New York Times last spring, “private messages, groups and stories” were “the three fastest growing areas of online communication,” and the company announced a year ago that it will become a ” communications platform focused on privacy ‘with an emphasis on encryption.
He also said he would eventually allow Facebook, WhatsApp and Instagram users to communicate with each other, regardless of the platform they use. The browser could potentially play an important role in the functioning of this system, if only to give users even more flexibility on where they have conversations.