Apple has built a big, comfortable place for itself in the tech world, and few can survive taking on the company. There are a lot of companies and customers who don’t like Apple’s practices, but it’s so much of a monster in the industry, it often gets its way. Epic Games decided to go up against Apple and its practices on the App Store with its Fortnite game, but now the games company finds itself between a rock and a hard place.
Epic is looking for subscriptions without Apple
That battle began when Epic Games announced on April 13 that Fortnite players should look for subscriptions directly through them instead of going through the Apple App Store.
This goes against Apple’s policies for adding an app. Yes, they take a large percentage of the profits – up to 30% – but in return, users are more likely to get apps that are safe to use. However, Epic paid it off for users by telling them that the subscription would be 20% lower when purchased directly through them.
Epic Games isn’t the only developer unhappy with Apple’s policy. The frustration is that Apple can then offer its own apps for a lot less, and of course, they keep all the benefits. Netflix and Spotify have also stopped selling subscriptions through the App Store, forcing users to visit their websites to sign up.
Apple has also clashed with Facebook, Microsoft, etc., due to their business practices. Yet none of the other companies have been so blunt about shutting down Apple and announcing, as Epic has done, its new “reduced price,” as it eliminated Apple’s 30% Fortnight discount. as well as a similar discount taken by Google Play Store. Google later kicked it out of its App Store as well.
Fortnite locked out of the app store
Apple responded to Epic’s bold move by removing Fortnite from the App Store, saying the company wanted a “special arrangement” that other developers don’t get.
It hurts Fortnite users, but not yet. The game can still be played on Apple mobile devices, but Epic won’t be able to update the app with security fixes, which means Apple Fortnite fans will eventually have to ditch it.
Epic, in response, is file an antitrust lawsuit against Apple. He explains the situation to Apple users in Fortnite by saying that he will not be able to play future versions of the game “because Apple has BLOCKED your ability to update, when Fortnite Chapter 2 – Season 4 comes out you won’t be able to play. will NOT be able to play the new season on iOS. ”
Tim Sweeney, the CEO of Epic Games, even complained in several articles about Apple’s practices on Twitter. He complimented them as perhaps “the greatest” company that ever existed, but he also called them “fundamentally wrong”.
Apple has also spoken out against Epic Games after removing Fortnite from the App Store. He explained that Epic violated its guidelines “which are applied equally to every developer and designed to keep the store safe for our users.” Apple is committed to “doing everything to work with Epic to resolve these violations so that they can return Fortnite to the App Store.”
It will cost Epic dearly. It is estimated that in just over two years, Apple customers spent $ 1.2 billion on Fortnite. If you subtract Apple’s 30% cut, Epic still made $ 840 million. And remember, Google also ditched them, so they will lose Android activity as well.
If you are a Fortnite user on Apple’s iOS and iPadOS systems, get ready for a long fight or to ditch your game or device. Apple isn’t known to come out of fights, and it doesn’t look like they will now either.
If you are looking for other games to plan on iOS, here is a list of 10 new iOS and Android games that.
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