5 examples of business Canvas models and how to structure them
The canvas model is a tool that allows create and analyze business models In a simple way. This is divided into the main aspects that are related to the business, which revolve around the proposal or the work idea. They are used to translate an idea into a business model and turn it into a project. It has the characteristic of being dynamic, that is, it can be modified according to its development, interested clients and the emergence of new ideas.
This tool helps create innovative business models, based on four areas: customers, supply, infrastructure and economic viability. Before moving on to canva business model examples let’s see how to structure it
Example No. 1
As a first example, the structure of the Canvas Model is offered without any modification. This means that the following image explains the specific order of the model with the characteristic corresponding to each block.
Example No. 2
This example talks about Uber, it is a reliable, efficient and quality transportation system that, when it first appeared, provided great news in relation to this type of service.
Example No. 3
An example of a women’s underwear manufacturing company.
Example No. 4
Canvas model corresponding to Netflix.
Example No. 5
Canvas model for photography studios.
It is clear that the Canvas model It is a very versatile tool that, at the same time, allows adequate organization for the successful planning and execution of a project. Segment by segment have been explained, as well as its proper use and the details to take into account for its preparation. A template is also provided so that, without further delay, you can start organizing your ideas.
How to structure your Canvas business model?
The canvas model is made up of nine blocks that highlight the characteristics of the company you want to create. Here it is explained what each block corresponds to and how it can be approached.
1. Value Proposition
What problem are you solving? Why should the customer prefer your product over other companies? That is, the advantage that your product offers must be specified. These could be related to: cost, efficiency, accessibility, durability, quality, design, among others.
2. Market Segment
This block should answer the question Who are the clients? Each company or product targets a specific group of customers. For example, a children’s storybook company directs its product to children, but its customers are the parents who purchase these books.
The importance of clarifying this will not only put the idea on the proper course, but it will also allow for changes or modifications to the product to make it suitable for your customers and consumers. Must be taken into account: age, gender, educational level, occupation, income, country, city, rural or urban area, climate, lifestyle, personality and values.
How will the customer access your product? It must be clear how the product will be distributed and made available to the consumer. In addition, this could represent another advantage, the speed with which the product reaches the customer’s hands. The purchase, delivery and after-sales channels must be known. It is also necessary to bear in mind whether the channel is your own, direct or indirect.
4. Relationship with the Client
The relationship between the brand and the customer must be related to the same product. According to this, the relationship can be general personal (restaurant), exclusive personalized (physical training coaching), self-service (supermarkets), automated (google), communities (forums or virtual groups) or collective creation (where the client interacts to design a product to your taste and measure, such as prints, for example).
5. Sources of income
Here two things are evaluated, the first is the economic benefit that is best for you and is contrasted with how much your clients are willing to pay. That is, the direct relationship between profitability of the company and purchasing power of consumers.
On the other hand, it must be clearly established what the payment methods suitable for both the product and the reach of customers. It should also be determined whether prices are fixed or subject to change, how many sources of income exist and how much each one contributes to general income.
The different sources of income could be: asset sales, usage fee, subscription fee, rent, licensing, brokerage (real estate) expenses, advertising.
6. Key resources
What are the important elements for the project to work? This section covers all the resources needed to carry out the project. This includes economic, intellectual, technological and human resources, as well as the respective infrastructure in which the product will be developed.
7. Key activities
What actions are most important for the company to be successful? Everything that will be done to carry out the development of your project. It should be borne in mind that a new product or an innovative service, which is not communicated or presented, is worthless. Therefore it does not exist on the market. Some of these activities could be: production, troubleshooting, support platform.
8. Key partners
Who are our partners and suppliers, and what activities will they carry out? Simple, form deals, alliances and mutually beneficial agreements that promote the development of your project, guarantee the resources and all the necessary means to comply with the requirements of the entire process. They will help us in production, sale, payment management, delivery service and provision of resources.
9. Cost structures
Raise the possibility of reducing the cost of the product by automating production, or establishing an adequate balance for the cost of production and consumer satisfaction. It will be considered: fixed and variable costs, economy of scale and taxes.
In this way, all the members of the project can contribute ideas and through a debate decide which method or alternative is the most appropriate to achieve success.