Most companies offer a trial service to their customers these days. This can be noticed with small and large companies. Customer interest in products can also be increased in this way. By BTHAWK, freemium services are also offered. If a customer likes a product or service, he can be transformed into a loyal and paying customer. A good percentage of business can be brought to the business.
Free service cannot be offered to customers continuously. In order to build, market and support a product, finance is needed. In the event that you are having problems turning a freemium into a paying customer, certain strategies can be tried to increase the conversion rate. On occasion, you need to know how the conversation can go on regularly. The best advice from experts should be used occasionally.
Strategies to transform a freemium user into a paying customer
In the event that the conversation between freemium and paying customers is less than 3% to 5%, you need to start thinking about strategies to improve it. Professionals can ask for help from time to time. Here are some suggestions from professionals that can be implemented in a timely manner. BTHAWK professionals are familiar with these strategies. Thus, they can also help in the generation and conversation of traffic.
If you have more freemium users, you need to market more to guarantee the result.
1. Maintain the balance between comfort and value
Importance should always be given to the balance between comfort and value. It is best to limit the freemium time to make them uncomfortable at the same time. If customers get value by staying with the business, they are more likely to convert to a paid customer.
2. Limited functionality with freemium plan and promotion of additional functionalities with a paying customer
Thanks to the freemium plan, it is important to give the customer a hint of full service. However, access should also be limited after a certain point. The most valuable features should be kept away from free customers.
3. Limit the plan with the quantity
Limitation should be based on quantity rather than quality. The same functionality must be offered to the freemium customer with the volume restriction which is not applicable with the premium plan.
4. The plan on the limitation can be made after a discussion with the client
The inexpensive version of the product or service should not be offered to the freemium customer. There must be enough functionality to do the job properly. The same can be noticed with the test plan of BTHAWK also. The service will therefore be appreciated by the client and he will be more inclined to try a paid plan.
5. Get inspired by nature’s account-based marketing playbook
By reaching the customer for the free plan directly, the conversation can be assured. Letters can be sent to enthusiastic customers. The relationship can also be developed between the client and the service provider.
6. Locate qualified users
Calls or emails cannot be made to every customer with a free plan. Instead, you can start locating customers who are more interested in a conversation with a paying customer. Later, they can be persuaded to take the plunge.
7. Provide training service for upgraded users
Most users worry that they won’t be able to use the additional features with the premium plan. To eliminate fear of the mind, training can be offered to them individually. This can certainly affect the conversation rate. Free software can also be provided to them.
8. Provide additional support
For the assistance of the paying customer, additional support may be offered. Experienced professionals are offered by BTHAWK with their premium plan.
9. Use automation technique
Users should not be left behind. Emails or messages should be sent to the user through an automated process.
10. Personalized mail
Understanding the requirement of free customers, personalized letters can be sent. Click through rates can certainly be increased during the process.
11. Give freemium users an overview of some premium features
Freemium users may not feel the need to transform themselves into paying customers until they know what they are missing. By presenting them with additional features, you can certainly impress them.
12. Get the user used to high quality features as soon as possible
Through continuous improvement of high quality service features, you can take the shortest route for freemium talk rate to a paying customer.
13. Provide a premium plan to the freemium user for a short time
A free trail plan premium plan can also be offered to the freemium user to make him understand the advantages of being a paying customer. BTHAWK has also been taking a similar approach for some time.
14. Post-product tutorials
To convert a freemium user to a client, tutorial videos and blogs can be published. In this way, excellent customer service can also be ensured. By watching blogs and videos, they can know the full potential of the software.
15. Community development
Instead of persuading a free user for a conversion, you should try to develop a sense of community within the users. Too much coaxing can irritate the user and he can stop using it completely.
16. Insistence on urgency
Trail period offers are often taken for granted by users and they do not feel the need for conversion. Demonstrations must be offered to the user. Due to a demonstration, users are more likely to use the software. A sense of urgency is essential to guarantee the outcome of the conversation.
17. Discounts must be offered for a limited time for upgrade purposes
Special discounts must be granted to customers for the purpose of upgrade. It should be given for a limited time in order to create a sense of urgency.
18. Money shouldn’t be asked too quickly
Money can be requested from free users when they get used to the software and service. The client may be afraid if money is asked too quickly.
19. Collaborate with affiliates
As an added benefit, affiliate services can be offered to paying customers.
20. Easy conversation process
The conversation process should be fairly easy. This should be done in a few minutes. BTHAWK offers a conversational process that is really fluid in attracting customers.